Digging into the roadblocks on agtech

For the last few years there has been a healthy buzz around innovations for agriculture, but a deeper look at the industry shows that farmers are not all jumping right in. A new survey report from consulting firm McKinsey & Company, digs into that issue – Agtech: Breaking down the farmer adoption dilemma. It’s the third survey of farmers the organization has done, and this latest includes responses from 6,000 farmers from around the world.

We connect with the report's authors to discuss what they found and factors that could drive greater adoption of agtech in the future.